2016 Mobile Ad Summit
Friday
, 
April 
10
, 
2020
1:00pm 
EDT

Fueling fans during the return of live sports

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12pm - 1pm

How to Build Schedule Blocks

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Name Teekay

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Publisher’s Fireside

11:00AM-11:30PM

123 Street Address

City, State

 

A custom video made possible by Twitter

A custom conversation made possible by

Fueling fans during the return of live sports

Subhead teekay

Live sports are returning—and fans are ready to heat up the conversation. Ad Age President and Publisher Josh Golden sits down with Twitter’s Head of U.S. Sports Partnerships, TJ Adeshola to discuss how fans on Twitter coped without live games, how they will turn to Twitter to be part of the action in real-time and what this opportunity means for brands.


Thursday, July 16, 2020 at 3:00 p.m. EDT

Live streamed from your laptop, phone or other connected device.

 

How to join: Once you RSVP, details will be sent in your confirmation email.

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Speakers

TJ Adeshola

Head of U.S. Sports Partnerships,

Twitter

Josh Golden

President and Publisher,

Ad Age

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For more information, please email aaevents@adage.com. 

9:30 – 10:15 AM

Panel: "Tapping Into Niche Audiences"

Zee Nguyen – Ad Market Magazine (Moderator)

Forest Bello – VP, Digital Media, Clicker

Amit Sands – Digital Director, Power Haus

Jenny Grace – Founder, Target Tween

10:15 – 11:00 AM

Presentation: “Optimizing Spend In the Mobile Ad Space”

Kate Walsh – VP of Sales, 3DAYS

11:00 – 12:00 PM

Presentation: “Demystifying Metrics: Making Numbers Work For You”

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

12:00 – 1:00 PM

Lunch


1:00 – 2:00 PM

Rapid-Fire Case Studies

Viral Mobile Ads

Time-based Targeting

Crafting Your Brand Story

When Ads Advocate Action

2:00 – 2:20 PM

Networking Break


2:20 – 3:00 PM

Presentation: “The Mobile Ad Process: 7 Steps to Success”

Jerry Zen – CEO of 3DAYS

3:00 – 3:45 PM

Panel: “Consumer Feedback: When Ads Talk Back”

Jenny Grace – Founder, Target Tween (moderator)

Vee Nguyen – Editor, Ad Market Magazine

Sara Chen – CEO, AdTank

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

3:45 – 4:00 PM

Closing Remarks

Jerry Zen – CEO of 3DAYS

4:00 – 5:30 PM

Rooftop Cocktails


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